Digital Marketing Specialist
Developing brand awareness and sales strategies on digital platforms
Yaşar University's New Media and Communication undergraduate program aims to train creative and innovative communication specialists who master the dynamics of the digital age in Turkey. It stands out for international students with English-medium education, scholarship opportunities, and modern campus facilities. An ideal choice for those looking to study new media in Turkey.
Yaşar University's New Media and Communication Bachelor's program offers a comprehensive education for international students aiming to succeed in the rapidly changing digital world. In the dynamic atmosphere of Izmir, with English as the medium of instruction, students gain both theoretical knowledge and practical skills. The program prepares its graduates as future communication professionals by offering specialization opportunities in a wide range of areas, from digital journalism to social media management, content production to digital marketing. It is an attractive option for international students wishing to study new media in Turkey, offering modern educational facilities and scholarship opportunities.
The program's curriculum is designed to cover all components of the new media ecosystem. Students take courses in areas such as digital storytelling, multimedia production, data journalism, artificial intelligence and communication, cyber culture, and game studies. They also receive an education supported by fundamental disciplines such as communication theories, sociology, and psychology. The academic staff consists of expert professors with international experience, providing students with a global perspective. Through project-based learning approaches, students have the opportunity to apply their knowledge in real-world scenarios.
Graduates of the New Media and Communication program enter the business world equipped with the competencies required by the digital age. Graduates can work in digital marketing agencies, social media consulting firms, media organizations (online newspapers, television channels), public relations departments, content production companies, and corporate communication units. They also have opportunities to establish their own digital ventures or work in international organizations. The program offers various internship opportunities, allowing students to connect with the industry and gain work experience before graduation.
English
50 Students
Compulsory (1 semester)
Fall and Spring
Dormitories and private options
Developing brand awareness and sales strategies on digital platforms
Managing corporate social media accounts and creating content strategies
Creating and managing visual and written content for various platforms
Gathering, writing, and publishing news on online news sites and platforms
Scholarship Opportunity: Yaşar University offers various scholarship opportunities to international students applying for the New Media and Communication program. Merit-based scholarships range from 25% up to 100%. Scholarships are awarded based on academic achievement and application evaluation. For more information and application requirements, please contact our advisors.